Please also check out our series So You Wanna Open A Comic Shop.
Have you ever thought of owning your own comic book shop?
The notion crossed my mind years and years ago, when my local comic book shop closed down, and I thought I could do a better job. Before I got in too deep into the idea, another store opened up and I abandoned the notion of opening my own store.
This past week a co-worker of mine found a posting on Kijiji about a local comic book store that was selling their complete contents and store name. My co-worker said “hey, you could start your own comic book shop, and it only costs $50,000.00”.
I haven’t done much research into this yet (because I have no interest in opening my own store now), but I know it is going to take a lot more capital than just 50 grand.
According to the ad, for $50,000.00 you would get “All contents for Sale including books, counters and anything else you would like, (including) very large collection of back issues.” The store name is also included, but I will get into that one later.
Sure this sounds like a good deal (I guess). But you don’t have a location to sell the comics in yet. This sale is just for the contents of the store. The building itself isn’t a part of this deal. Once all these goodies are in your possession, then you have to find the right place to have your store. And that alone can be a real challenge.
You need to determine what your customer base will be. How will they get to your store? Do you want your customers to drive to your location? Or will they take city transit?
After you find the right location, then you need to pay for a lease. Insurance. You will needs lots of insurance.
Oh wait… I forgot one more thing. Staff. After you start selling your comic books and stuff, either you need to do it all yourself, or get someone to help you. People don’t work for free, so you have to pay them. And don’t forget about yourself. You need to collect a wage too.
As I said I didn’t do much research into this, but these are just a few things that I could think of off the top of my head. Already there is a bunch of money tied up into this investment, and you haven’t even sold one comic book yet.
Let me get back to the store name issue. Sometimes it is worth taking the name of the store. If they have a great reputation, and a well established customer base, keeping the store name the same is the easiest way to keep those customers coming in. But there are also benefits to a new name. Fresh start. Fresh approach.
I don’t want to discourage you from your dream of starting your own comic book shop. I just wanted to let you know there are many things to take into consideration. Make sure you do your homework, and have a clear business plan before you get in over your head.