Fan Expo’s Kevin Boyd Talks Big Plans For 2011

There were rumours earlier this year that we were going to see big changes with the 2011 convention. Last year’s event was mired with fan complaints and issues with accessibility. Hoping to change that, Fan Expo has officially expanded to four days to better suit the needs of this growing convention. We had a chance to sit down with Fan Expo’s Kevin Boyd to talk about what Canada’s largest comic convention has in store for its 17th year.

What is going to separate Fan Expo 2011 from every other convention this year?

That’s a great question Peter. In my mind what makes it separate from every other convention is that it is OUR Convention – OURS as in the biggest and most important CANADIAN comics event on the schedule. Sure, there are other fantastic events on the schedule in Toronto and in other parts of the country, but this is the Canadian equivalent of San Diego Comic-Con — you’ll note on our site our tag line is now “celebrating 17 years of Comic*Con North” and we aren’t kidding around. In the case of Fan Expo Canada the creators, celebrities and companies are coming to CANADA, and this is the biggest and most important show on the schedule for our Canadian exhibitors and creators, and it’s the third largest event of its kind in North America. We are 100% Canadian owned and operated, and we do not discriminate – all types of comics and creators are welcome at Fan Expo Canada.

With the move to four days, how much of a cost increase are we going to see, if any? And if so how much will it be?

There is going to be a cost increase for the weekend pass, definitely. I don’t know what that increase will be at this time, as that’s still being finalized. We’re expanding the hours as well. Thursday will run 4 to 9 (2pm for VIPs), Friday 10-8, Saturday 10-8 and Sunday 10-6. We are going from 20 (22 for VIPs ) to 33 hours(35 for VIPs). That’s an additional 13 hours of time with the guests, time to visit the exhibitors, time to enjoy our programming. That will hopefully mean a HUGE bonus for the fans and make an increase justifiable. Plus, the exhibitors who rebooked at Fan Expo back in August will not see an increase in their fees this year — any new bookings will have an increased price though.

In terms of organization of lines and layout, what’s going to be different this year, so as to avoid some of the problems that plagued last year’s Fan Expo.

I think the first thing to take into context will be that the show will be in the South Building, which is better suited for the admissions process and for crowd control. A few people were upset with our President’s statement that we were unfamiliar with the North building, but it really was like trying to fit into a pair of jeans that were the wrong size. It was a bad fit. Management had to work with the Metro Toronto Convention Centre to come up with a means to get people in and out of the event and clearly this did not work as hoped. I was working on my end of the show and getting a lot of scary feedback and reports, and I’m left with mixed feelings because the guests and the fans I spoke to who were in the show were having a great time.

In the South building we have more interior staging areas and the VIP entrance will be restored as it was in 2009. We’ve rented every square foot in the South building. We’ll be working with Ticketmaster to improve the process for Advance Ticketholders so that the delays they experience in 2010 are not repeated. With the expanded hours we should be able to meet the demands of the crowds, and we’ll be able to better anticipate the number of people that can be accommodated in the space we have available.

One thing that cannot be eliminated completely are the lines. Last year we had to move 65,000 people in and out of the Expo and there’s no way that the lining up process can be avoided – we can only do what we can to keep those lines moving and thank the fans for their patience.

How are you addressing some of the concerns of those who pre-purchased their tickets online?

Tickets go on sale in the summer, and we are still working out the logistics of making the process faster, simpler, and more efficient. As I mentioned before, a lot of this is done in partnership with Ticketmaster.

Are comic creator guests committed to four days and if not are you planning on scattering them across so that there’s a decent amount of guests every day?

Our plan is to have the headlining guests from outside of Toronto there (for comics) all four days. If they or any of our local creator guests cannot attend all four days we will indicate this on our website, which is what we have been doing to date.

Can we expect a larger presence from the video game pavilion?

Yes, it was mentioned at our last meeting that there are big plans for video games at Fan Expo Canada 2011. I have to warn you up front that my area is comics, so I often am out of the loop on the other areas of the Expo like gaming and horror.

Will you guys be embracing social media as a way to communicate with convention goers? Will you be listening to  ideas from fans and customers to make the experience better?

Re: Social media – definitely. We will have staff dedicated to running our social media outlets such as Facebook and Twitter. There has been talk of adding an iPhone Application.

Audra Jacombs, formerly with Rue Morgue, was brought in last fall to communicate with fans and customers who had negative experiences at Fan Expo Canada 2010. Audra was then hired after that process to work for show management year round to advise on the entire process and relay those concerns and complaints so our management staff can eliminate or minimize as much of them as possible. She’ll be making sure our various coordinators are all informed and communicating their concerns back to management.

Have you noticed any issues in trying to cater to so many niche markets?

Not personally, no. Each fanbase has their own needs and concerns. I’m active and communicating with the comics community and they are my primary concern. I sometimes think about how a certain guest or programming concern might be a great crossover opportunity, but that’s a secondary concern for Tiziano and I on the Comic Book Expo components.

How do you think the bigger businesses like movie studios, Zellers, marvel and DC being there affect the smaller businesses and exhibitors that will be showing?

Generally the bigger comics publishers being there is a benefit to our comics retailers as the publishers don’t usually sell product directly — they are there to promote what they have coming out now and in the coming months to the comics community, and to communicate directly with the retailers who attend the show.

Do you have anything in development at this moment that you’re excited about, and maybe can you give us a couple of clues about what we should look forward to?

Adding another day and extended hours means more programming, which means more work for me! Unfortunately I can’t reveal any guests at this time, but our corporate support is even better this year than it was last, and the presence of more publishers and companies means more potential guests and more company-based programming. As far as Canadian guests go, my other job at Fan Expo — I’m always excited to work with the Canadian comic book guests, and we’ll see some new faces in 2011.

Peter DeCourcy Written by:

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7 Comments

  1. January 10, 2011

    The Fan Expo Press release goes out tonight at midnight, but if you visit http://www.fanexpocanada.com NOW you will see that we have updated the dates to 4 days – August 25-28, 2011!

  2. January 10, 2011

    Looks like they’ve posted the news already! Here are the specs:

    FAN EXPO CANADA REVEALS A COLOSSAL 2011!
    >> EXTRA DAY ADDED!
    In response to the shows overwhelming popularity, we are pleased to announce that Fan Expo Canada 2011 will now expand to FOUR BIG DAYS of fun and excitement! It will take place from AUGUST 25th TO 28th, 2011.
    >> MORE TIME TO ENJOY!
    We will also be extending the show hours each day to allow more time, more screenings, more panels and more fun!
    >> MORE SPACE, MORE CAPACITY – 50% BIGGER!
    Fan Expo Canada will now take over for the first time ever, the ENTIRE SOUTH BUILDING at the Metro Toronto Convention Centre! At over 400 000 square feet, this will be the biggest Fan Expo Canada EVER!

  3. January 10, 2011

    Awesome.
    I’m really looking forward to hearing who you guys have lined up.

  4. Walter
    January 10, 2011

    Kevin, you guys should work on getting Brimstone.

  5. Laura
    January 12, 2011

    I really like the idea of having a four day show. I don’t know how it will work out for guests, as the busiest day is the Saturday since people aren’t at work.

    My thoughts would be to have a much bigger space, and separating things to different rooms in the convention center. Dealers in one room, industry things in another, games in another, and celebrities in another. Spreading people out on Saturday is very necessary.

  6. Walter
    January 12, 2011

    As a dealer I like having everyone in one big room. If we had to start excluding things from the big room where would we start?
    Big Marvel and DC corporate set ups bring crowds so I’d want to keep them in the room.
    Perhaps the artists that people line up hours for? The people in the line ups are not perusing the big room and are often in the way of the people who are.
    Can they knock down any walls in the South Building and make an even bigger room?

  7. Laura
    January 12, 2011

    Keeping comic related industry stuff in the big room with the dealers is a must, but does half the space need to be taken up by people in lines for celebrities? Not really, since that’s what they’re doing, waiting in line, not shopping. Same with the video game set up. People waiting to play games and sitting around watching games being played aren’t shopping. Definitely space that could be situated better.

    Moving some stuff around in the big room would leave to wider pathways. Every year I’ve worked at FanExpo I’ve tried my utmost to look at other dealers’ booths and do some shopping, but the aisles are so tight I’m usually caught in a flow of people and can’t stop and browse. Just going to the bathroom is a fight, you get caught in a tightly packed flow of people and trying to get out of it is near impossible.

    Most people I talk to who go to fanexpo are going to shop. It’s a great way to get companies from not only Southern Ontario, but all over North America in one space. People are aware of that and bring lots of cash to spend. They know that without FanExpo they’d be forced to travel all over the place to find some of the things that can be found at one convention. Plus most dealers run sales and blow out bargains and patrons know that. The dealer room wouldn’t be hurting if things like the Tron booth were moved to a different room, especially since it looks like the trend is more and more non-comic, more movie related booths are making their way into the convention scene.

Make It Good.