Tag Comics and Consumer Behaviour

In my last article, I discussed the ritualistic nature of comic book collecting and participating in comic book fandom. I then outlined the challenges facing the industry in terms of increasing a readership that has been diminishing over the last…

When CEO Steve Job introduced the world to Apple’s new tablet device in January, many comic book fans and industry insiders questioned how the iPad would impact comics. Some hailed it as the saviour of the industry, while others stated…