From a retailer perspective what's the right way for a comic publisher to follow through a media hit and garner new readers? What are they doing wrong? How have you maximized new reader sales based on hit media properties?
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Last week issue two of the Arkham City mini-series was released. The mini-series, serving as the bridge between the highly successful video game, Batman: Arkham Asylum and its sequel Arkham City, is five issues long and looks to elaborate on the story after the first game while setting up the conditions for the follow-up. Does the book measure up to the game, or is it just another video game-comic book tie in? Onward!
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