From a retailer perspective what's the right way for a comic publisher to follow through a media hit and garner new readers? What are they doing wrong? How have you maximized new reader sales based on hit media properties?
Last week issue two of the Arkham City mini-series was released. The mini-series, serving as the bridge between the highly successful video game, Batman: Arkham Asylum and its sequel Arkham City, is five issues long and looks to elaborate on the story after the first game while setting up the conditions for the follow-up. Does the book measure up to the game, or is it just another video game-comic book tie in? Onward!
