ComiXology Purchased By Amazon

In an interesting turn of comics related business ComiXology CEO David Steinberger announced on their website that ComiXology is now part of the Amazon family.

In an interesting turn of comics related business ComiXology CEO David Steinberger announced on their website that ComiXology is now part of the Amazon family. It’s the news of the week, to say the least.

Comixology Logo


Dearest readers, 

I’m very excited to share some big news with you: we have just announced that comiXology is becoming a part of the Amazon family!

More than seven years ago, John D. Roberts, Peter Jaffe, and I set out to connect people to comic books and graphic novels they’d love, and we’re so excited about how far we’ve come. Thanks to the books we are privileged to present and the platform we created, there’s access to more diverse content than ever, allowing all readers to enter the amazing world of comics. 

We have long had the goal of making every person on the planet a comics fan. With Amazon’s help, this crazy goal is more possible than ever before. With the Kindle, Amazon has shown a passion for reinventing the reading experience, just like comiXology has shown for comics and graphic novels. 

ComiXology will retain its identity as an Amazon subsidiary and we’re not anywhere near done “taking comics further.” We are confident that – with Amazon by our side, who shares our desire for innovation and a relentless focus on customers – we’ve only just begun. 

We wouldn’t be here without you, our customers. Thank you. The best is yet to come! 

David Steinberger
Co-founder and CEO

And here’s the Amazon press release. Logo today announced that it has reached an agreement to acquire comiXology, the company that revolutionized the digital comics reading experience with their immersive Guided View technology and makes discovering, buying, and reading comic books and graphic novels easier and more fun than ever before.

“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” said David Steinberger, co-founder and CEO of comiXology. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”

“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon Vice President,Content Acquisition and Independent Publishing. “We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”

Founded in 2007, comiXology offers a broad library of digital comic book content from over 75 of the top publishers as well as top independent creators. Following the acquisition, comiXology’s headquarters will remain in New York.

Terms of the acquisition were not disclosed. Subject to various closing conditions, the acquisition is expected to close in the second quarter of 2014.

Without reading any coverage beyond these press releases, it’s a smart move on Amazon’s part. ComiXology has a monopoly on digital comics, fully supported on every electronic platform. Amazon continues their push into digital distribution, so why not buy out another monopoly. Unless Amazon can significantly change their purchasing price on digital content I can’t see this having much of an impact on the current market.

Every time there’s a major digital announcement the end of paper comics as we know them is predicted, but sales numbers of the last few years show growth in printed comics AND digital comics. Some people like paper and some don’t.

Is the next step Amazon buying Diamond?

Scott VanderPloeg
Scott VanderPloeg

Scott works in I.T. but lives to eat and read. His other ramblings can be found at AE Index and eBabble. Art collection at Comic Art Fans.

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Ed Dee
Ed Dee
10 years ago

Amazon is becoming the monopoly.

Peter Chin
10 years ago
Reply to  Ed Dee

Looks like they want to be the de facto distributor of digital comics the way Diamond is the de facto distributor of print comics.