DC to stop shrink wrapping "most" hardcovers

DC Comics announced yesterday in its retailer newsletter Direct Channel #104 that it will stop shrink wrapping most hardcovers beginning in December.  Here’s the blurb:

Please note that starting with books arriving in stores in December, DC Comics will no longer shrink-wrap most hardcover titles.

DC will continue to shrink-wrap titles priced at more than $50.00 US, as well as titles that include extra materials such as sell sheets or cards.

This serves two purposes: it reduces packaging which cuts cost and can be promoted as being environmentally friendly.  Of course if environment was the concern then the $50+ books would be bare as well.  Good stores either have one copy already out of shrink-wrap or will let you open one so potential buyers can peruse the book.

What’s wrong with this strategy is damaged dust jackets.  Yes I come from thirty years of comic and book collecting so I like to keep my dust jackets minty fresh; I use Brodart Dust Jacket covers.  Shrink-wrap keeps the book sealed and in factory condition.

Of course we could alleviate this entire scenario by eliminating dust jackets entirely.  Dark Horse has done a great job on hardcovers without dust jackets: Sin City and Hellboy Library, Grandville, Amazing Screw-On Head to name a few.  Fantagraphics and Drawn & Quarterly are almost entirely dust jacket free.  Let’s see this trend continue.

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Scott VanderPloeg
Scott works in I.T. but lives to eat and read. His other ramblings can be found at AE Index and eBabble. Art collection at Comic Art Fans.
Articles: 1231

2 Comments

  1. I completely agree with doing away with dust jackets. As a retailer I find they easily tear when handled, get wrinkled and damaged when customers are flipping through a book. As a book lover I simply prefer the look of a hardcover book without the jacket.

  2. I’m with you on that one Laura. Also, I’m glad to see the shrink-wrap go. I like to see what is in a book BEFORE I buy it.

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