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Marvel Now, Continuity, and What If?

However, the more I think about Marvel Now the more I feel that success (or lack thereof) is mostly owed to these unique interpretations. When I talk with fans at conventions or comic book shops they either love or hate what is going on in Marvel Now. And I think that is primarily due to the fact that the concepts behind Marvel Now are all or nothing; you either love them or or hate them because they are What If? stories.
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