So I was looking at the latest Previews and saw this picture in the Marvel section:

I can understand not wanting to give away too much of a key plot point or whatever but how is any customer supposed to know if they want to order this? Or how is any local comic shop supposed to know how many to order? As it currently stands orders are solely based upon the draw of Alan Davis. If you love his stuff and are a super-fanboy you should buy this secret poster.

Am I wrong in thinking that this is completely asinine?