Diamond releases 2009 stats – Marvel is declared the winner

asm583Diamond Comic Distributors reports that 2009 sales to specialty comic shops was just slightly off from 2008, a fact Diamond CEO Steve Geppi sees as positive considering the economic downturn the North American economy experienced this past year.

Marvel reinforced its leadership position by posting a 45.63% market share. Marvel hit the biggest home run of 2009 with Amazing Spider-Man #583, the President Obama issue. ASM #583 sold over 500,000 copies. Almost half the comics sold last year were published by the House of Ideas. DC controlled almost a third of the market while third place Dark Horse held a distant 4.05% of market Share.

Comic book sales through specialty shops remains a two horse race. Combined, Marvel and DC control close to 80% of the market (70% of the dollar share market). Dark Horse, holder of the Buffy, Hellboy, Star Wars, Conan and Aliens licenses, is probably best positioned to make a run at the big 2.

Here are the sales charts:  

2009 TOP COMIC BOOK PUBLISHERS

PUBLISHERUNIT
MARKET SHARE
RETAIL DOLLAR
MARKET SHARE
MARVEL COMICS45.63%40.47%
DC COMICS32.22%29.28%
DARK HORSE COMICS4.05%5.16%
IDW Publishing3.49%4.17%
IMAGE COMICS3.25%3.67%
DYNAMIC ENTERTAINMENT2.16%2.17%
BOOM ENTERTAINMENT1.22%1.31%
OTHER7.98%13.76%

 
2009 TOP 10 COMIC BOOKS

Quantity RankDescriptionPricePublisher
1AMAZING SPIDER-MAN #583 OBAMA$3.99MARVEL COMICS
2BLACKEST NIGHT #1$3.99DC COMICS
3CAPTAIN AMERICA REBORN #1$3.99MARVEL COMICS
4BATMAN AND ROBIN #1$2.99DC COMICS
5BLACKEST NIGHT #2$3.99DC COMICS
6BLACKEST NIGHT #5$3.99DC COMICS
7BLACKEST NIGHT #3$3.99DC COMICS
8BLACKEST NIGHT #4$3.99DC COMICS
9CAPTAIN AMERICA #600$4.99MARVEL COMICS
10DARK AVENGERS #1$3.99MARVEL COMICS

 
2009 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

Quantity RankDescriptionPricePublisher
1WATCHMEN TP$19.99DC COMICS
2LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #1 1910$7.95TOPSHELF PRODUCTIONS
3WALKING DEAD TP VOL 09: HERE WE REMAIN$14.99IMAGE COMICS
4WALKING DEAD TP VOL: 10 WHAT WE BECOME$14.99IMAGE COMICS
5WALKING DEAD TP VOL 01: DAYS GONE BYE$9.99IMAGE COMICS
6WATCHMEN TP INTERNATIONAL EDITION$19.99DC COMICS
7SECRET INVASION TP$29.99MARVEL COMICS
8BATMAN RIP DELUXE EDITION HC$24.99DC COMICS
9FABLES TP VOL 12: THE DARK AGES$17.99DC COMICS
10FABLES TP VOL 01: LEGENDS IN EXILE$9.99DC COMICS