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Bud Plant
7 years ago

Nice examination! I scarcely noticed the “peel” logo and before you even mentioned your distaste of it, I was in agreement. I don’t like it and find it unclear and confusing, the last thing anyone wants a logo to convey. The potential for playing with it does seem huge as you eloquently point out, but it still must work on its simplest level–and smallest size, and it doesn’t for me
I have a marketing degree so don’t get nme wrong, I don’t have any prejudice against marketing people. But a consulting outfit helped encourage me to change our business name, which still makes some sense to me but customers mostly disliked or ignored, it. mostly they still just use my name (Bud Plant Comic Art became Bud’s Art Books).
But internally , my marketing director designed a new logo and it became a linchpin in a struggle that I almost lost my manager of 20 years over. He bought into the need for change, but for me the logo change was one step too far. I gave in, hated it, and switched back to my one-and-only original book-and-rose logo after he and my manager moved on. Amazing the importance what a seemingly small item can have.
The latest DC label does the job at least…iI like Glaser’s bullet but it might feell dated and certainly now the bullet concept is not a great one in today’s polarized world of opinions about guns. I had b
I had no idea of the big designers who created each iteration. Love seeing the progression, I want to make your examples a poster on my wall.
And I had no idea of the arrow in FedEx. Really!

Wayne Morgan
Wayne Morgan
7 years ago

Well it is the first logo to give a sense of the product. Which is what it is supposed to do.

Good on the designer.

Bud Plant
7 years ago

Charlie, Thanks so much for your additional commentary on my note. As I’m sure you know, a logo and even the name for a business often don’t get the attention they deserve when the business is small and new. To use my own experience again, I co-owned a chai of comic book stores 1972–88. We began as “The Berkeley. Comic Art Shop,,” “The San Francisco Comic Art Shop,,” etc. Bad, long names. But we wanted to sound classy so we swiped (our friend) Phil Seuling’s “Comic Art Con” phrase. Then artist Bobby London created an Illustrated.sign for one of the stores, “Comics and Comix,” denoting both regular and ”undergound” comics…the name stuck and all the stores, seven in the end, adopted the name. Our logo was somewhat forgettable.