Dust Jacket Incentive

This just struck me as odd.  IDW is releasing Rocketeer Adventures Volume 1 hardcover on December 7th, and the direct market version will ship with a dust jacket. Here’s the relevant quote:

[quote]All direct market copies of this book will have a dust jacket, exclusive to the direct market, and only available on the first printing![/quote]

 

Anything to make a product unique and different appeals to collectors in general but dust jackets are the bane of book readers everywhere.  This feels like direct market buyers are being punished.

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Scott VanderPloeg
Scott works in I.T. but lives to eat and read. His other ramblings can be found at AE Index and eBabble. Art collection at Comic Art Fans.
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2 Comments

  1. “dust jackets are the bane of book readers everywhere” – How so?

    I take my dust jackets off when I read my HC books.

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