Dust Jacket Incentive

This just struck me as odd.  IDW is releasing Rocketeer Adventures Volume 1 hardcover on December 7th, and the direct market version will ship with a dust jacket. Here’s the relevant quote:

All direct market copies of this book will have a dust jacket, exclusive to the direct market, and only available on the first printing!


Anything to make a product unique and different appeals to collectors in general but dust jackets are the bane of book readers everywhere.  This feels like direct market buyers are being punished.

Scott VanderPloeg Written by:

Editor-In-Chief. Scott works in I.T. but lives to eat and read. His other ramblings can be found at eBabble. Art collection at Comic Art Fans. Joe Shuster Awards Harry Kremer coordinator.

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  1. Ed Campbell
    November 11, 2011

    “dust jackets are the bane of book readers everywhere” – How so?

    I take my dust jackets off when I read my HC books.

  2. November 11, 2011

    If you have to remove something to comfortably read a book then it’s a problem.

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