Knowing Is Half The Battle.1

It was last year when Marvel started releasing .1 versions of our favourite comic books.  At the time I didn’t pay any attention to what .1 was all about.  I was reading a lot of IDW comics and only a handful of Marvel titles.  Captain America and FF was the bulk of my Marvel purchases.

A .1 title finally made it onto my pull list with Daredevil 10.1.  After reading that issue, I think the whole idea of .1 is amazing.  It just proves that the comic book universe can be explained to a new reader, with a concise “jumping on” point for that reader.  It also serves as a refreshing read, for the regular reader, who needs a quick update of what’s happening in the current story line.

We all know that comic book sales were declining a couple of years ago, and the publishers had to do something.  Marvel came up with .1, while DC came up with the New 52 and a complete “relaunch” of the DC Universe.  DC’s undertaking was huge with most of our characters having a complete makeover.  Other characters only had a few minor tweeks (Batman and Green Lantern especially).  The New 52 is a great jumping on point for a new reader, if the reader doesn’t follow from the beginning they may be lost after a couple months (as of this writing we are 8 issues into the New 52).  The best way to follow along with what’s happening is to buy the trades of all the New 52, but if you are like me, a monthly comic book guy, you will be lost.

That is why I think what Marvel is doing with .1 is amazing.  The Marvel universe hasn’t been rebooted, relaunched or retooled (except for Spider-Man which I can’t accept the Brand New Day storyline).  But with a .1 title it is easy for anyone to pick up and read that comic and find out who the character is, and what is happening currently.  Accessibility for everyone without changing the universe and character’s history… you got to love it.

Click here for a handy resource of all the Marvel .1 comics.  I didn’t realize so many .1’s had been released.  What do you think about Marvel.1?  Let us know in the comments below.

Since I called this article Knowing Is Half The Battle.1, I thought I would take the opportunity to make this a great jumping on point for any new readers.  This is my 101st post for Comic Book Daily, and I’ve been writing for Comic Book Daily for over a year now.

I am a huge fan of G.I. Joe.  I’ve been collecting for almost 30 years.  A section of my basement (or Fortress of Solitude) is dedicated to G.I. Joe and all stuff of geek (and my USS Flagg.  That’s right, I have the G.I. Joe Aircraft Carrier).

My regular pull list includes G.I. Joe, Ghostbusters, Danger Girl, Rocketeer Adventures, Captain America, Fantastic Four and Wonder Woman to name a few titles.

My other big passion is action figures.  Not only do I have my G.I. Joe collection, I also collect Marvel Universe, Marvel Select and which ever DC figure I find that I think is cool.

There is a good chance you will see me around at a Toy Expo or the Canadian G.I. Joe Convention.  I love digging through toy bins to see what I come across (last show I found a mint condition Mr. Bill for my friend Mr. Blue), sometimes you never know what you’ll come across.

Now that you’re up to speed, stay tuned next week for another great adventure.


Ed Campbell
Ed Campbell

Ed Campbell is a collector of comics and action figures, primarily G.I. Joe. He is also a Cosplayer with Thor and Captain America as just a few of the characters in his arsenal. When not fulfilling his Comic Book Daily duties, he's "working for a living", volunteering his time for his local Fall Fair, and spending as much time with his family as possible. Use the links below to get in contact with him.

Articles: 256
Newest Most Voted
Inline Feedbacks
View all comments
Anthony Falcone
12 years ago

A lot of the 0.1s have been great and a lot have simply been another $4 that Marvel forces you fork over. A storyline should never be so complex that readers need “a new jumping on point”.

A 0.1 is just a like a one shot, or annual, or king-sized special. If you like the character great but only some will be worth the extra money. However making it a 12.1 or 13.1 or whatever makes it seem that anyone collecting the title should pick it up as part of their collection.

12 years ago

Congrats Ed on breaking through the 100 barrier! I remember your first post vividly. You introduced yourself and the X-Force #2 joke was born, soon after Walter had made the recommendation.

I’ve read most of your posts… perhaps all. You started out light with top 10 lists and later, began to offer opinions. Stylistically, I find your posts to be the most personal here. You write from the heart, sometimes offering up insight into your own life and you don’t pretend to be anything other than what you are.

I think I speak for all the regulars here when I say that we are looking forward to your next 100. We’ll sling some mud later… but for now, enjoy your accomplishment. Good stuff bro!

(Okay, I admit it… I haven’t used **bro** since high school)

12 years ago

I like the concept of the .1 issue as a marker to introduce a new writing team or status quo to a title. As a relatively new reader (started only this past summer), I’m always searching for new books to check out. Point 1 issues serve as a good sampler for the tone and style of a book.

I would however, prefer that they contain one of the regular artists of the series, rather than someone completely outside who may never return. I understand the logistics behind artists and their workloads, but I feel that if I’m purchasing a sampler of a bigger product, I’d want that product fully represented. But of course, it can be argued that some .1’s don’t represent the standard books at all.

As a marketing gimmick for Marvel, I’d say it’s a success. It allows new readers to take a chance while the collectivist will be compelled to buy that extra issue anyway.

I don’t know if you can compare it to the DC relaunch, however. As a new reader just a year ago, I had no clue what a .1 issue even represented. The New 52 relaunch made waves in the mainstream media and was a concept that needed no explanation to understand.

Ed Campbell
Ed Campbell
12 years ago
Reply to  Charlie

For some reason X-Force 2 and the number 100 have a special meaning around here at Comic Book Daily. ;p