Undervalued Spotlight #112

American Flagg #1, First Comics, (October, 1983)

I received a nice email after I posted Undervalued Spotlight #111 last week and the jist of it was ‘how come you pick books that are almost impossible to find’?  First off, I thought I was being fair, I thought that for every Pep Comics #36, Better Comics #1 and Famous Funnies #100 I posted a G. I. Joe #21, Alpha Flight #106 and Iron Man #47! The idea is to be all inclusive, to find little gems and big gems in all the ‘Ages’ and in all price ranges so if I put a few too many tough ones in a row then apologies to all.

One of the eras that I think is rife with undervalued possibilities is the early 1980s. Company’s like First, Eclipse, Warp, Comico, Renegade Press and a slew of others were publishing some pretty innovative stuff. Many of the charters and properties introduced at the time have aged quite well and are ripe for fresh interpretations.

This week’s spotlight focuses one of my favorite early 80s comics. American Flagg #1 was publisher in October 1983 by First Comics. Howard Chaykin’s landmark science fiction political satire enjoyed a 50 issue run. Chaykin scripted, penciled and inked the 28 page story “Hard Times”. Lynn Varney did the colors. Chaykin also drew the great cover!

There are some excellent American Flagg summaries available on line so I’ll just fill in the major points. Rueben Flagg became a cop for the Plex Corp. after losing his job as a TV actor. The Plex Corp. is the all encompassing entity hired by the U.S. government (now in self imposed exile on Mars) to run all its affairs back in the U.S.A. People live in large commercial/residential malls and Plex’s mandate is to keep the peace in the malls and to ward off the gangs and militias that have formed in the hinterlands.

Flagg grew up on Mars and was instilled with an idealistic view of America. When he was posted to the Chicago Plexmall he was crushed by the reality around him. Militia’s were waging wars and selling battle broadcast rights to the networks, the inhabitants of the mall he was hired to protect were apathetic slobs who did nothing but take drugs, watch porn and reality TV shows. After Flagg’s superior is killed he ends up Chief of the Chicago Plexmall and armed with this new power sets out to return America to it’s imagined former glory.

Some of Chaykin’s future visions are eerily accurate. The Soviet Union collapses after an Islamic uprising; Brazil forms a coalition of nations to become a superpower. Chaykin forsees a media saturated society with 24/7 news that reports sensationalism over journalism (he predicted Nancy Grace!). There is a lot to take in, the storytelling is thick and multi layered, you can almost picture Alan Moore and Frank Miller reading this stuff and going, yeah! Frank Miller’s Martha Washington is often sighted as an example of American Flagg’s influence.

Chaykin’s artwork in American Flagg #1 is unique, way ahead if its time. His mix of imagery and text is legendary and the subject of much study. His style influenced so many artists that followed him, the modest Chaykin himself stated “Let’s face it – this is going to sound self flattering, but it was a very influential book in its time. I think it introduced a lot of graphic ideas and concepts for how to do what we do for a living that are being used to this day both by me and the extraordinarily gifted [letterer] Ken Bruzenak. I’m very proud of this work…”

Only 18 copies have been graded by CGC as of this post and 5 are 9.8s. Graded 9.8 copies get around $30 on the market but you don’t have to go through the expense of picking up a graded copy, find yourself a couple of really tight copies raw in the $5 range and then patiently wait for this book to quietly get harder and harder to find.

American Flagg #1 is one of those comics that collectors my age and older easily dismiss. I think that this book has a bright future as a collectible. The print run is modest and the material deserves notice. Perhaps the new generation of collectors is ushering in a new age of discovery, mining the not too distant past for neglected and overlooked gems!

The 41st edition of the Overstreet Price Guide shows $4 as the price for a 9.2 grade.

Strengths that make this comic book a good long-term investment are:

  • 1st issue and 1st appearance of Rueben Flagg
  • Howard Chaykin creation
  • Ridiculously low guide value
  • The series has dated well and reprint collections are winning new fans
Walter Durajlija Written by:

Walter Durajlija is an Overstreet Advisor and Shuster Award winner. He owns Big B Comics in Hamilton Ontario.

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6 Comments

  1. February 9, 2012

    American Flagg! (the exclamation point is part of the title) is hailed by critics as important, but it hasn’t been worth anything in twenty years.

    The fact only 18 copies of a 29 year old comic have been submitted to CGC speaks volumes.

    I love Chaykin’s work and remember tracking down this issue in the late ’80s for $10 to complete my collection. Unfortunately none of his work has never picked up any value in the back issue collector market.

    There have been two reprint efforts for American Flagg!: Graphitti Designs in the late ’80s did three oversized hardcovers that were really nice and still go for cover price. Image/Dynamite tried a deluxe hardcover and then the same material in two softcover trades, but it didn’t do well.

    This is a critics book, maybe a fan book, but not a collector book.

  2. Charlie
    February 9, 2012

    Hi Walter, what are your thoughts on recalled books. The other day I found a Wolverine #131 in dollar bins, and sure enough, it was the recalled version. Last year, I picked up a handful of All Star Batman and Robins… #10, the “potty mouth” version for $5 each. I saw a few sell for $250 bucks on eBay at the time of release.

    • If rarity has any meaning, shouldn’t most recalled books be valued higher?
    • Why aren’t subsequent “corrected” versions not considered 2nd print?
    • Any thoughts on double cover anomalies?

    http://www.recalledcomics.com/

    I’ve got a few of these in the basement… I’m tempted to expand on what I’ve got and seek out others.

  3. February 9, 2012

    I think it will eventually become a book to own, a collectors books.

  4. February 9, 2012

    Great comment Charlie.

    Its hard to read the tea leaves sometimes. Generally I try to pick books for the spotlight that either have a lot of room for upward mobility or are underappreciarted rock solid comics that will one day become diamond solid!

    Things like recalls and double covers are a bit out of my comfort range. Double covers for example are scarce but I’d still like a double cover of X-Factor #2 vs. X-Factor #4. The recalled books noteriety comes from the mistakes at the printers and while I’d much rather base my investment on an overlooked character there is no denying that demand for these books are there. I’ve read that in other collectibles like coins minting errors become huge and sustained factors in values.

    Perhaps I’ve always viewed these books as speculator “flips” while I view my spotlight picks as long term keepers. Perhaps some of the more famous faux pas like the Conan and the Batman & Robin will indeed retain values.

  5. Charlie
    February 10, 2012

    I guess it all comes down to demand like everything else. I find recalls very interesting… not from a monetary stand point, but the stories behind the recall. I think it would be fun to collect these…

    CC auction from about 2 years ago:

    http://www.comicconnect.com/newsletters/newsletter2010-01-18.html

  6. Simon Foxall
    August 16, 2012

    I don’t know much about comics I must admit – I am an artist and I use them a lot in my work though – but while trawling through a second-hand bookshop in Sao Paulo this afternoon I found American Flagg first edition in Brazilian Portuguese. so could it be worth holding on to? Or are only the one in English worth keeping? I don’t know much about this market.

    Thanks

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